Newspaper Industry - Scenario Planning
This document will discuss how scenario planning impacted the newspaper industry and some of the driving forces that caused many newspaper companies filed bankruptcy. Some newspaper companies have implemented layoffs and restructuring due to the breakthrough of the Internet that changes the landscape of news and information delivery. Scenario planning instigated from the summit meeting that was organized by World Association of Newspaper and News Publication (WAN-NP) resulted in the identification and prioritization of issues within the industry (Wade, 2014). The visual diagram of the eight-steps of scenario planning process is presented to serve as an illustration of the methodical process (Ogilvy, 2015, January). The impact of scenario planning of the newspaper industry is the manifestation of its values and necessity for sustainability. The strategy applied in the implementation of scenario planning has reclaimed the global and...
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